Translating immersive experiences into language
Editorial & Marketing Lead
flora&faunavisions
Selected projects
flora&faunavisions creates immersive experiences at the intersection of art, design and technology. As Editorial & Marketing Lead, my role was to find the language around this work: translating complex creative concepts into communications that could move between audiences, formats and contexts without losing their meaning.
My role entailed:
Editorial direction – Copywriting – PR & press – Website – Newsletters & CRM strategy – Social strategy – Project communications and management
↓
Working across several projects simultaneously meant moving constantly between scales: understanding both the conceptual and technical language of an installation, finding its clearest narrative, and adapting that narrative for press, web, social and broader audiences.
The Brief:
Communicating three technologically complex immersive experiences built around the broad concept of circularity to an international and diverse audience across social platforms, newsletters and website copy over a 4 month time period.
01 — German Pavilion, Expo Osaka 2025
Web · Editorial · Project Communications